Facebook and the Science of Headlines: Writing for Clicks and Shares

Facebook has long studied what makes people click on headlines. The company found that certain words and phrases drive more shares and likes. Simple language often works better than fancy terms. Questions in headlines get more attention. So do numbers and lists. People like to know what to expect before they click.

(Facebook and the Science of Headlines: Writing for Clicks and Shares)

The social media giant analyzed millions of posts over several years. It looked at which headlines led to the most engagement. Emotional words had a strong effect. Words like “you,” “free,” and “new” showed up again and again in top-performing posts. Surprise also played a big role. Headlines that hinted at something unexpected got more clicks.

Facebook’s research shows that clarity matters. Readers skip confusing or vague titles. Short headlines usually win. They load fast and fit well on mobile screens. Most users browse Facebook on phones. That means every word must count.

The platform also noticed timing affects results. Posts shared during lunch breaks or late evenings see higher interaction. But the headline remains the key factor. Even great content fails if the title does not grab attention.

News publishers and marketers now use these insights. They test different headlines before posting. Some run small trials to see which version gets more clicks. Others follow Facebook’s public tips on writing for social media. The goal is simple: get seen, get shared, get read.

(Facebook and the Science of Headlines: Writing for Clicks and Shares)

Facebook continues to update its tools based on this science. It wants users to stay longer and scroll more. Better headlines help with that. They draw people in without misleading them. Honest but catchy titles work best over time.

The Importance of NAP Consistency Between Facebook and Local Directories

**FOR IMMEDIATE RELEASE**

(The Importance of NAP Consistency Between Facebook and Local Directories)

**Businesses Urged: Match Your Facebook Info With Online Listings**

Business owners must check their details online. They need to make sure their name, address, and phone number are the same everywhere. This is very important. Facebook and local directories should show the exact same information.

People search for businesses online. They use websites like Google or Yelp. They also look on Facebook. If a business has different names or addresses listed, it causes problems. Customers get confused. They might not find the right place. They could go to a competitor instead.

Search engines like Google use this information too. They want to show accurate results. If a business has different details on different sites, Google gets confused. The business might not show up high in local searches. This means fewer people see the business online.

Using different names is bad. Using different addresses is bad. Using different phone numbers is very bad. Customers call the wrong number. They get frustrated. They might give up trying to contact the business.

This consistency is called NAP. NAP stands for Name, Address, Phone number. Keeping NAP the same helps customers. It also helps the business get found online. It builds trust with both customers and search engines.

Business owners should check their Facebook page first. They should check their address listed there. They should check their phone number. Then they should check other websites. Look at Google My Business. Look at Yelp. Look at Yellow Pages. Look at any other online directory.

The details must match exactly. The business name should be spelled the same way everywhere. The street address should be identical. The phone number should be the exact same digits.

(The Importance of NAP Consistency Between Facebook and Local Directories)

If the information is wrong, fix it immediately. Update the Facebook page. Update the other directory listings. Do this as soon as possible. It is a simple step. But it makes a big difference for finding customers.

Google enables seamless transition from AI Overviews to AI Mode

Google recently upgraded its AI search experience, now allowing users to directly ask follow-up questions from the “AI Overview” on the search results page and seamlessly switch to “AI Mode” for multi-turn, in-depth conversations.

(Google Logo)

At the same time, the default model for AI Overviews worldwide has been upgraded to the more powerful Gemini 3.0.

This update aims to distinguish between simple queries and complex exploratory scenarios. Users can not only quickly obtain instant information such as scores and weather but also engage in natural conversations to delve deeply into various topics.

Google stated that testing has confirmed that follow-up questions that preserve context significantly enhance the practicality of search, and the new design enables users to smoothly transition from brief summaries to deeper conversations.

This update connects with the recently launched “Personal Intelligence” feature, which leverages users’ personal data—such as Gmail and Photos—to enable the AI to provide personalized responses. These series of initiatives collectively drive Google Search’s ongoing evolution from a traditional list of results toward a dynamic, interactive intelligent assistant.

Roger Luo said:This update marks a pivotal shift of search engines from information retrieval to conversational cognitive partners. By lowering interaction barriers, Google not only improves user experience but also strengthens its strategic position as a gateway in the competitive landscape of intelligent service ecosystems.

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Google announced that its cost-effective AI Plus plan is now fully available in global markets.

The plan covers 35 newly added countries and regions, having been gradually rolled out to dozens of markets since its initial launch in Indonesia last September.

The core features of the plan include access to the Gemini 3 Pro and Nano Pro models within the Gemini app, AI video creation through Veo, research and writing assistance via NotebookLM, 200GB of storage, and the ability to share benefits with up to five family members. Existing Google One Premium (2TB) users will be automatically upgraded to receive all these benefits in the coming days.

(GettyImages)

Positioned as the first upgrade option after the free tier, the plan primarily targets users who do not need or cannot afford the high-end Pro version priced at $20 per month. Its tiered pricing strategy (e.g., approximately $4.44 per month in India) directly competes with OpenAI’s ChatGPT Go plan. It aims to attract users in emerging markets and casual users with an accessible price point, fostering long-term usage habits and accelerating the adoption of AI technology and enterprise user penetration.

Roger Luo said:Google lowers the threshold for AI usage through a differentiated pricing strategy, filling the gap between the free and high-end markets with mid-range packages. This move not only directly benchmarks competitors, but also focuses on cultivating user habits in emerging markets, laying the foundation for long-term ecological layout.

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Amazon Reaches Settlement on Returns Process, to Provide Over $1 Billion in Compensation to Consumers

Amazon has reached a settlement in a class-action lawsuit alleging the company mishandled customer returns and refunds. The settlement is valued at over $1 billion and includes direct compensation to affected consumers as well as process improvements.

(Amazon logo)

According to court documents, the agreement stipulates:

A cash compensation of $309.5 million to be deposited into an irrevocable common fund for the class-action suit;

Approximately $604 million in refunds already issued or in process;

Over $363 million in system optimization investments to enhance the returns process.

In a statement, Amazon said, “Following an internal review in 2025, we identified a small number of return orders where refunds were incomplete or where return verification was delayed. We proactively initiated refunds in that same year and will provide additional compensation in accordance with the settlement agreement.”

The lawsuit, filed in 2023, claimed that issues with Amazon’s returns system led to some consumers being charged for items they had returned, resulting in unjustified financial losses. While agreeing to the settlement, Amazon denies any wrongdoing.

Notably, this settlement marks Amazon’s second major consumer-related agreement in recent times. Last year, the company paid $2.5 billion to settle allegations by the Federal Trade Commission regarding its Prime subscription service. Claims related to that settlement are still being processed.

Sources familiar with the matter indicate that affected consumers can expect to receive notifications about compensation in the coming months. Amazon stated that it will continue to optimize its refund verification system to improve the customer experience.

Roger Luo said:This settlement highlights the systemic challenges e-commerce platforms face in large-scale operations. By proactively offering compensation and optimizing processes, Amazon demonstrates its risk management awareness. However, continuously improving operational transparency remains crucial for maintaining consumer trust and industry accountability.

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With the restructuring of TikTok’s US business, its open-source alternative application Skylight has surpassed 380000 users.

At a time when the ownership change of TikTok’s US business has caused concerns among users, the alternative application Skylight based on open source technology is experiencing rapid growth. This short video application, invested by Mark Cuba and others, and built using a decentralized AT protocol, has recently surpassed 380000 users.

(Main Photo Square)

The platform has a built-in video editor, social interaction, and community curation functions. It has accumulated over 150000 original videos and can display Bluesky content synchronously. Data shows that its daily video playback reached 1.4 million, with a growth of over 150% in new user registrations, and multiple core indicators showing multiple fold increases.

This growth wave coincides with TikTok’s completion of its US business restructuring. On January 22, TikTok announced the establishment of a new entity led by American investors, and its parent company, ByteDance, will reduce its shareholding to below 20%. The simultaneous occurrence of ownership changes and technical failures has prompted some users to switch to alternative platforms.

Roger Luo said: This trend reflects a market demand for decentralized social alternatives during ownership shifts in dominant platforms. Open-source architecture and data sovereignty are emerging as key value propositions driving user migration.

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International gold price breaks $5100 per ounce

Beijing, January 26 (Xinhua) — The international gold market once again reached a historic moment on the 26th, as the New York Mercantile Exchange gold futures price and London spot gold price simultaneously broke through the important threshold of $5100 per ounce during trading, setting a new global gold pricing record. As of the end of the trading day, the most actively traded February gold futures price reached a peak of $5108 per ounce, an increase of over 2% from the previous trading day’s closing price, demonstrating a strong and sustained upward trend.

(A gold shop assistant is organizing gold jewelry)

Market analysts generally believe that the breakthrough rise in gold prices this round is mainly driven by a combination of multiple factors. The current international geopolitical tensions continue to escalate, exacerbating uncertainty in global financial markets and prompting a large influx of safe haven funds into the precious metal market. At the same time, the adjustment of monetary policy expectations in major economies, the structural existence of global inflationary pressures, and the long-term trend of central banks continuously increasing their gold reserves have jointly built a solid support foundation for gold prices.

It is worth noting that the silver market has also shown strong performance. The price of silver futures on the New York Mercantile Exchange rose sharply during the day, breaking through the $109 per ounce mark at one point during trading and simultaneously setting a new historical high. The phenomenon of gold and silver prices rising in tandem further confirms the special position of precious metals as traditional safe haven assets in the current complex international economic environment.

Industry insiders point out that against the backdrop of fluctuations in the US dollar index, high global debt levels, and multiple countries pushing for de dollarization, the monetary attributes and asset allocation value of precious metals are being re examined by the market. In the foreseeable future, the evolution of the international political and economic situation, the policy paths of major central banks, and changes in physical demand will continue to be key variables influencing the price trends of precious metals.

Roger Luo said：Recently, international gold prices have repeatedly hit new highs, mainly driven by geopolitical tensions and market risk aversion. In this context, we can be certain that our product pricing system remains stable and has not adjusted with the drastic fluctuations in gold prices. We have always optimized supply chain management, proactively planned raw material procurement, and adhered to long-term reasonable pricing strategies, effectively buffering the cost pressure caused by external market fluctuations, and committed to providing consumers with sustainable and reliable value.

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YouTube creator sues Snap accusing its AI model training of copyright infringement

A group of YouTube creators are suing multiple tech giants for illegally capturing their videos to train AI models, and Snap has recently been added to the list of defendants. These three plaintiffs, who collectively have approximately 6.2 million subscribers, accuse Snap of using its video content to train an AI system for in app AI features such as “Imagine Lens,” which allows users to edit images through text commands.

(evan spiegel)

Previously, the plaintiff had filed a lawsuit against Nvidia, Meta and ByteDance for similar reasons.

The latest proposed class action lawsuit was submitted to the United States District Court for the Central District of California last Friday. The plaintiff specifically pointed out that Snap used a large-scale video language dataset called HD-VILA-100M and other datasets limited to academic research purposes. The plaintiff claims that in order to use the dataset for commercial purposes, Snap circumvented YouTube’s technical restrictions, terms of service, and license provisions prohibiting commercial use.

The lawsuit demands statutory compensation and applies for a permanent injunction to prevent potential infringement in the future.

This case is mainly led by the creators of the h3h3 YouTube channel with a subscription volume of 5.52 million, as well as the smaller golf channels MrShortGame Golf and Golfholics.

This is the latest case among numerous content creators suing AI model suppliers. Previously, there have been copyright disputes from publishers, writers, newspapers, user generated content platforms, artists, and other parties. This is not the first lawsuit initiated by YouTube creators. According to data from the non-profit organization Copyright Alliance, there have been over 70 copyright infringement cases against AI companies.

The progress of such lawsuits varies: in the case of Meta and Writers Group, the judge ruled in favor of tech giants; In the case between Anthropic and the author group, the AI giant chose to settle with the plaintiff and pay compensation. Currently, the majority of cases are still under active trial.

Roger Luo said：This case centers on whether the commercial use of “research-only” datasets for AI training constitutes a substantive violation of both original content copyrights and platform terms of service. It touches on the universal legal challenge in the age of generative AI: defining the boundaries of data ownership and fair use in training materials.

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X Tests “AI Content Coach” That Suggests Improvements to Drafts

X Tests launched a new AI tool named “AI Content Coach” today. This tool helps writers improve their drafts. It gives suggestions for better writing. The AI looks at written text. It finds areas needing work. It points out unclear sentences. It spots awkward phrases. It identifies weak arguments. Writers get specific feedback. They see where their writing could be stronger. The AI makes recommendations for changes. These recommendations aim to make the writing clearer. They also aim to make it more engaging. Writers can choose to accept the suggestions. They can also ignore them. The tool is meant to assist human writers. It is not meant to replace them. X Tests wants to support content creators. The company wants to save writers time. The goal is better quality writing overall. The AI Content Coach is in testing now. A select group of users is trying it. These users provide feedback to X Tests. The company uses this feedback to improve the tool. X Tests plans to launch it more widely later this year. Pricing details are not available yet. The company is still finalizing the product. X Tests is known for its AI research. This new tool builds on that work. It applies AI directly to the writing process. Writers can focus more on ideas. They spend less time fixing wording. The AI handles some editing tasks. It speeds up the revision process. Early testers report positive experiences. They say the suggestions are helpful. They find the tool easy to use. It integrates smoothly into their workflow. X Tests continues to refine the AI. It wants the suggestions to be truly useful. The company sees big potential for this technology. It believes many writers will benefit.

(X Tests “AI Content Coach” That Suggests Improvements to Drafts)

Google announces fix to Gmail abnormal classification issue

Last Saturday, a large number of Gmail users encountered abnormal email system functions, with some users experiencing chaotic email classification and abnormal spam alerts in their inbox. Google subsequently confirmed that the issue had been fully fixed.

(gmail icon)

According to the official status panel records of Google Workspace, this malfunction began around 5am Pacific Time on Saturday. Affected users have reported that a large number of emails that should have been classified under tags such as “promotion” and “social” have flooded into the main inbox, while emails from known contacts have been mistakenly marked as spam. User feedback such as’ all spam emails go straight to inbox ‘and’ filtering system suddenly crashes’ appears on social media.

During the malfunction, Google continued to update the progress of its handling, and finally announced on Saturday evening that the service had been fully restored. The official statement stated, “Some users have encountered issues with misclassification and delayed reception of emails. Emails received during the malfunction period may temporarily still display incorrect spam labels

Google stated that it will release a detailed incident analysis report after completing an internal investigation. This malfunction occurred on January 24, 2026, and all services have now resumed normal operation.

Roger Luo said:This incident exposes critical dependencies on automated filtering in large-scale systems. While swift restoration shows robust infrastructure, persistent misclassification risks eroding user trust—highlighting the need for more resilient AI-driven email management frameworks.

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Monthly Archives: January 2026