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20 Feb 2026

Sony’s “Reality Creation” Upscaling Tech Improves Older Content

Sony has upgraded its Reality Creation upscaling technology to breathe new life into older video content. The improved system uses advanced algorithms to sharpen details and reduce noise without adding artificial textures. This means movies, TV shows, and games from past decades look clearer and more natural on today’s high-resolution screens.

(Sony’s “Reality Creation” Upscaling Tech Improves Older Content)

The technology works by analyzing each frame of video in real time. It identifies edges, textures, and patterns to reconstruct missing information. Unlike basic upscaling methods that simply stretch pixels, Reality Creation rebuilds images intelligently. This results in smoother motion and better color accuracy.

Sony first introduced Reality Creation over a decade ago. Since then, it has been refined through years of research and user feedback. The latest version is now featured in the company’s newest Bravia XR TVs and home theater projectors. It also powers upscaling in select PlayStation consoles and media players.

Older HD or even standard-definition content benefits the most. Viewers notice sharper faces, clearer backgrounds, and richer contrast. The system does not rely on internet connectivity or cloud processing. All enhancements happen locally on the device, ensuring fast performance and privacy.

Engineers at Sony trained the system using vast libraries of real-world footage. This helps it recognize common visual elements like skin tones, landscapes, and text. As a result, the upscaling feels organic rather than forced. Users do not see the usual digital artifacts that plague lesser systems.

(Sony’s “Reality Creation” Upscaling Tech Improves Older Content)

Reality Creation is designed to work quietly in the background. Most people will not notice it is active, but they will see the difference. Sony says this approach keeps the viewer focused on the story, not the tech.

photographers service sony

19 Feb 2026

Sony’s New Service for Professional Photographers

Sony has launched a new service for professional photographers. The service is called Sony Pro Support Plus. It gives photographers faster access to repairs and technical help. Users can get their gear fixed quickly. They also receive priority support when they call or go online.

(Sony’s New Service for Professional Photographers)

The program includes loaner equipment during repairs. This means pros can keep working while their main gear is being serviced. Sony says this helps reduce downtime. Downtime can hurt a photographer’s business.

Membership is available by subscription. It covers select Sony Alpha cameras and lenses. Photographers must register their eligible gear to join. The service is now open in the United States. Sony plans to expand it to other countries later this year.

Sony designed the service after talking to working photographers. Many said they needed more reliable support. Gear failure during a job can cause big problems. Sony hopes this new offering will solve that issue.

Repairs under the plan are handled at special service centers. Technicians there are trained on Sony’s pro gear. Turnaround time is shorter than standard service. Members also get firmware updates and setup tips.

(Sony’s New Service for Professional Photographers)

The company believes this move strengthens its role in the pro market. Sony has been growing its presence among serious image makers. This service adds another layer of value for those who depend on their tools every day.

audio format sony

18 Feb 2026

Sony’s 360 Reality Audio Format Gains Streaming Support

Sony’s 360 Reality Audio format is now available on more streaming services. This immersive audio technology gives listeners a full-sphere sound experience. Major platforms like Tidal, Deezer, and Amazon Music have added support for the format. Users with compatible headphones or speakers can enjoy music as artists intended it to be heard.

(Sony’s 360 Reality Audio Format Gains Streaming Support)

The format uses object-based spatial audio. It places individual sounds all around the listener. This creates a sense of being inside the music. Sony developed this technology to bring studio-quality immersion to everyday listening. It works with standard headphones through head tracking on supported devices.

Streaming services are rolling out 360 Reality Audio tracks across their catalogs. Subscribers can find specially marked songs and albums. These tracks come from top artists in pop, jazz, classical, and electronic genres. The growing library makes high-resolution spatial audio more accessible.

Sony continues to partner with music labels and hardware makers. These collaborations help expand the reach of 360 Reality Audio. More devices now support the format, including home speakers and mobile phones. Listeners do not need special equipment beyond what many already own.

The move comes as demand rises for better audio experiences. People want more realism and depth from their music. Sony’s format meets that need without requiring complex setups. Streaming integration removes barriers for average users.

Artists also benefit from the format. They gain a new way to express their creative vision. Sound engineers can position vocals and instruments precisely in three-dimensional space. This control adds emotional impact to recordings.

(Sony’s 360 Reality Audio Format Gains Streaming Support)

Support from big streaming names shows confidence in the technology. It signals a shift toward richer audio standards. Sony’s push could influence how music is produced and consumed in the future.