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19 Feb 2026

Sony’s New Service for Professional Photographers

Sony has launched a new service for professional photographers. The service is called Sony Pro Support Plus. It gives photographers faster access to repairs and technical help. Users can get their gear fixed quickly. They also receive priority support when they call or go online.

(Sony’s New Service for Professional Photographers)

The program includes loaner equipment during repairs. This means pros can keep working while their main gear is being serviced. Sony says this helps reduce downtime. Downtime can hurt a photographer’s business.

Membership is available by subscription. It covers select Sony Alpha cameras and lenses. Photographers must register their eligible gear to join. The service is now open in the United States. Sony plans to expand it to other countries later this year.

Sony designed the service after talking to working photographers. Many said they needed more reliable support. Gear failure during a job can cause big problems. Sony hopes this new offering will solve that issue.

Repairs under the plan are handled at special service centers. Technicians there are trained on Sony’s pro gear. Turnaround time is shorter than standard service. Members also get firmware updates and setup tips.

(Sony’s New Service for Professional Photographers)

The company believes this move strengthens its role in the pro market. Sony has been growing its presence among serious image makers. This service adds another layer of value for those who depend on their tools every day.

audio format sony

18 Feb 2026

Sony’s 360 Reality Audio Format Gains Streaming Support

Sony’s 360 Reality Audio format is now available on more streaming services. This immersive audio technology gives listeners a full-sphere sound experience. Major platforms like Tidal, Deezer, and Amazon Music have added support for the format. Users with compatible headphones or speakers can enjoy music as artists intended it to be heard.

(Sony’s 360 Reality Audio Format Gains Streaming Support)

The format uses object-based spatial audio. It places individual sounds all around the listener. This creates a sense of being inside the music. Sony developed this technology to bring studio-quality immersion to everyday listening. It works with standard headphones through head tracking on supported devices.

Streaming services are rolling out 360 Reality Audio tracks across their catalogs. Subscribers can find specially marked songs and albums. These tracks come from top artists in pop, jazz, classical, and electronic genres. The growing library makes high-resolution spatial audio more accessible.

Sony continues to partner with music labels and hardware makers. These collaborations help expand the reach of 360 Reality Audio. More devices now support the format, including home speakers and mobile phones. Listeners do not need special equipment beyond what many already own.

The move comes as demand rises for better audio experiences. People want more realism and depth from their music. Sony’s format meets that need without requiring complex setups. Streaming integration removes barriers for average users.

Artists also benefit from the format. They gain a new way to express their creative vision. Sound engineers can position vocals and instruments precisely in three-dimensional space. This control adds emotional impact to recordings.

(Sony’s 360 Reality Audio Format Gains Streaming Support)

Support from big streaming names shows confidence in the technology. It signals a shift toward richer audio standards. Sony’s push could influence how music is produced and consumed in the future.

aluminum google novelis

17 Feb 2026

Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.

Google has started using aluminum from Novelis that can be recycled again and again without losing quality. This special aluminum is now part of Google’s supply chain for its hardware products. The move supports Google’s goal to use more sustainable materials in everything it makes.

(Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.)

Novelis created this aluminum so it can be reused endlessly. Most recycled aluminum gets mixed with new metal over time. But this version stays pure through many recycling loops. That means less mining and lower emissions.

Google first used this material in its Pixel phones. Now it plans to expand to other devices like Chromebooks and data center parts. The company says this helps cut down on waste and reduces the need for freshly mined resources.

The partnership with Novelis is part of Google’s broader push toward a circular economy. In a circular system, products and materials are kept in use as long as possible. Nothing gets thrown away if it can still be useful.

This aluminum comes from a closed-loop system. Scrap from manufacturing goes right back into making new sheets. That cuts energy use by up to 95% compared to making aluminum from scratch.

(Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.)

Google says working with suppliers like Novelis shows how big companies can drive change. It also proves that sustainability and performance can go hand in hand. The tech giant hopes others will follow its lead and adopt similar practices.