Twitter launches intangible cultural heritage live streams to showcase traditional crafts
Twitter Launches Live Streams Featuring Traditional Craft Heritage
(Twitter launches intangible cultural heritage live streams to showcase traditional crafts)
Twitter announced a new initiative today. It will host live streams showcasing intangible cultural heritage. The focus is traditional crafts from around the world. This effort aims to bring global attention to artisans and their skills.
Starting next month, users can watch live demonstrations directly on Twitter. Master craftspeople will show their work. They will explain their techniques. Viewers will see pottery making, weaving, embroidery, and other traditional skills. Twitter hopes this makes cultural heritage more visible and accessible.
The platform partnered with cultural organizations and UNESCO experts. These partners helped identify important crafts at risk of fading away. They also connected Twitter with skilled artisans. The live streams will feature these artisans regularly. Schedules will be posted weekly.
Twitter believes live video is a powerful tool. It connects people instantly. This project uses that power for cultural preservation. People everywhere can learn about traditions they might never see otherwise. They can ask questions live during the broadcasts. The artisans will interact with the audience.
A Twitter spokesperson explained the motivation. “We see a real need to support these traditions. Many are disappearing. Live streaming offers a direct way to share them globally. It helps the artisans reach new people. It also creates a digital record of their knowledge.” The company wants to help keep these crafts alive for future generations.
The live streams are free for everyone to watch. No special account is needed. Twitter encourages users to follow the broadcasts. They can share them widely. This support helps the artisans gain recognition. It also spreads awareness about preserving cultural heritage. The first live stream features Japanese Edo Kiriko glass cutting. It airs next Tuesday at 10 AM Eastern Time.
(Twitter launches intangible cultural heritage live streams to showcase traditional crafts)
Twitter will feature crafts from different regions every week. The initiative has no set end date. The company sees it as an ongoing commitment. They welcome suggestions for future crafts to highlight. Public interest will guide the schedule. This project highlights Twitter’s role beyond news and social connection. It positions the platform as a supporter of global culture. The immediacy of live video captures skills that might otherwise be lost forever.