Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.
Google has started using aluminum from Novelis that can be recycled again and again without losing quality. This special aluminum is now part of Google’s supply chain for its hardware products. The move supports Google’s goal to use more sustainable materials in everything it makes.
(Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.)
Novelis created this aluminum so it can be reused endlessly. Most recycled aluminum gets mixed with new metal over time. But this version stays pure through many recycling loops. That means less mining and lower emissions.
Google first used this material in its Pixel phones. Now it plans to expand to other devices like Chromebooks and data center parts. The company says this helps cut down on waste and reduces the need for freshly mined resources.
The partnership with Novelis is part of Google’s broader push toward a circular economy. In a circular system, products and materials are kept in use as long as possible. Nothing gets thrown away if it can still be useful.
This aluminum comes from a closed-loop system. Scrap from manufacturing goes right back into making new sheets. That cuts energy use by up to 95% compared to making aluminum from scratch.
(Google’s Novelis Aluminum Infinite Recycling Feeds Google Supply Chain.)
Google says working with suppliers like Novelis shows how big companies can drive change. It also proves that sustainability and performance can go hand in hand. The tech giant hopes others will follow its lead and adopt similar practices.