Facebook Expands Shopping Features on Instagram
Facebook Expands Shopping Tools on Instagram
(Facebook Expands Shopping Features on Instagram)
MENLO PARK, Calif. – Facebook owner Meta announced bigger shopping features on Instagram today. The goal is simpler buying for users. Businesses get new ways to sell products directly inside the app.
Instagram now fully uses Facebook Pay. This lets people check out fast without leaving Instagram. Shoppers can buy things they see in posts, stories, and now Reels videos. Sellers can tag products right inside Reels. This makes shoppable videos easy.
Businesses see big benefits. They can set up one shop that works across Facebook and Instagram. This saves time managing inventory. Customers find products faster. Businesses reach more buyers. Sales happen quicker.
The company sees people wanting easier shopping online. Social media is key for finding new products. Instagram wants to be the place for discovery and purchase. This move helps small businesses especially. They connect with customers directly.
(Facebook Expands Shopping Features on Instagram)
Instagram tested these features earlier. User feedback was positive. The full rollout starts globally next week. More features are planned for later this year. Businesses expect easier sales tracking too.