Zuckerberg Personally Promoted: Meta Will Launch An “Advertising Profit-Sharing Plan”?
Mark Zuckerberg personally announced a major shift. Meta will launch a new advertising profit-sharing plan for creators. This initiative directly targets creators on Instagram and Facebook Reels. Zuckerberg confirmed the plan during a company meeting. He stated creators deserve a bigger cut from ads running near their content. The core idea is simple. Meta will share revenue generated by ads displayed alongside creator Reels. Creators will get paid based on ad performance next to their videos. This move signals a significant change in Meta’s creator strategy. Previously, creators primarily earned via bonuses or brand deals. Direct ad revenue sharing was rare. The new plan aims to compete more effectively with platforms like YouTube and TikTok. Both already offer similar revenue sharing models. Meta hopes this attracts and retains popular creators. Creators need to meet specific eligibility criteria. Details include follower counts and content rules. Meta will release exact program rules soon. The company sees this as vital for its video future. Reels are central to Meta’s growth plan. Engaging creators is key to Reels success. Offering direct ad revenue provides a strong incentive. Zuckerberg emphasized fairness. He believes creators help drive platform engagement. They should benefit financially from that value. This program represents a concrete step towards that goal. Meta expects testing to begin in the coming months. A full rollout is planned later this year. The financial impact on Meta remains unclear. Analysts note increased costs are likely. They believe Meta accepts this to boost creator loyalty and content quality. The announcement generated immediate buzz online. Many creators expressed cautious optimism. They welcome the potential for more stable income streams. Industry observers see it as necessary for Meta. Keeping pace with rival platforms requires competitive monetization. This profit-sharing plan directly addresses that need.
(Zuckerberg Personally Promoted: Meta Will Launch An “Advertising Profit-Sharing Plan”?)