In 1983, the founder Franc Moschino in Milan, set up Moschino Corporation, MOSCHINO Cheap & Chic is MOSCHINO one of its Vice-line. 1988 series Cheap & Chic show in Milan for the first time, the main market for the girls.

Decorative colors and accessories are a symbol of MOSCHINO, used the performance of dramatic way to break the routine. Break the existing guidance of the so-called fashion, people can choose to what to wear, Cheerful oneself is MOSCHINO wish. Ironic style is the symbol attracted many followers and admirers, including his dislike of, the object of ridicule, this is its success.

The latest products: the 2010  holiday series of costumes will never be old-fashioned the grid pattern, take the 50′s old route.