Diesel jeans series of spring and summer 2010 release, water and fire magic inspired. Fire series of jeans reminiscent of the burning fire fighters wearing-off jeans, Diesel by superior technique, to create destroyed and burned effect.

Water Series to create cool blue and sky-blue water, color ranging from dark indigo to strong drift-white series. Faint traces of water droplets and splashing can be seen, and use different colors in the painting by hand painting on denim.

Ad campaign sex sells hot, sexy, provocative, which is the youth, infinite passion for the brand connotation.